SOCIAL MEDIA MARKETING
In the digital age, visibility is a huge challenge for businesses. For a business to survive and thrive in a competitive environment, new marketing strategies must include social media engagement. To simply have a website with a few key words optimised for search engines is not enough. Your future clients are no longer searching for the services they need. Instead, they rely on word of mouth, social media platforms and are more likely to trust endorsements from friends and family than pay-per-click campaigns on Google.
We have developed a six-step process to provide a full social media marketing service to help you grow your business by engaging directly with your prospective customers.
We take a snapshot of your digital footprint to see where you are now and measure growth in the future. This includes your social media and website.
Plan of action
We decide what outcomes you want from your social media marketing.
We profile your target customers, buyer personas and identify key messages. We chart the customer journey, where your products and services are and on which platforms they appear. We can be specific about the demographics of your customers: age, gender, lifestyle.
We identify key messages, content and calls to action are needed to be an effective marketing campaign for you.
We create unique content to be used on your website as blogs, articles and videos all of which will be search engine optimised.
Regular posting of relevant content to relevant social media platforms. For example, 5 tweets, 2 Facebook posts and one Instagram post per day.
You need to know that the campaigns and strategy is working for you. We demonstrate this by using very focused and detailed analytics to measure efficacy of the plan. We send you an analytics report every month which can include, for example, details of who is liking and sharing your Facebook page and which messages they are responding to most.