SOCIAL MEDIA MARKETING

In the digital age, visibility is a huge challenge for businesses.  For a business to survive and thrive in a competitive environment, new marketing strategies must include social media engagement.  To simply have a website with a few key words optimised for search engines is not enough.  Your future clients are no longer searching for the services they need.  Instead, they rely on word of mouth, social media platforms and are more likely to trust endorsements from friends and family than pay-per-click campaigns on Google. 

We have developed a six-step process to provide a full social media marketing service to help you grow your business by engaging directly with your prospective customers.

Benchmark

We take a snapshot of your digital footprint to see where you are now and measure growth in the future.  This includes your social media and website.

Plan of action

We decide what outcomes you want from your social media marketing.

We profile your target customers, buyer personas and identify key messages.  We chart the customer journey, where your products and services are and on which platforms they appear.  We can be specific about the demographics of your customers: age, gender, lifestyle.

Research

We identify key messages, content and calls to action are needed to be an effective marketing campaign for you.

Create content

We create unique content to be used on your website as blogs, articles and videos all of which will be search engine optimised.

Posting

Regular posting of relevant content to relevant social media platforms.  For example, 5 tweets, 2 Facebook posts and one Instagram post per day.

Analyse

You need to know that the campaigns and strategy is working for you.  We demonstrate this by using very focused and detailed analytics to measure efficacy of the plan.  We send you an analytics report every month which can include, for example, details of who is liking and sharing your Facebook page and which messages they are responding to most.

© 2016 by Bluebird Support Services Limited

Bluebird Innovative Office Support is a trading name of Bluebird Support Services Limited, company number 10219923. Registered Office: Alpha House, 4 Greek Street, Stockport. SK3 8AB, UK

VAT Reg No 247 7605 81

Innovative Office Support
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